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About Provisor Marketing

Background | Management

Background

Provisor Marketing’s roots go back to 2001 when the founders left long careers at Procter & Gamble to create an agency devoted to systematizing the new business development process. Helping consumer packaged goods brands tap into the sales and marketing strengths of specialty trade channels such as Home Improvement (Home Depot, Lowes), Cable Retailing (QVC, HSN), and Personal Beauty Care Stores (Sephora, Ulta) required new Go-To-Market approaches versus more traditional channels like Food/Drug/Mass/Club (“FDMC”). From the beginning, Provisor Marketing’s focus was on creating win/win relationships between brands and retailers, enabling each to benefit from the other’s strengths.

Provisor Marketing recently announced a new partnership with longtime client Fenwick Brands. Fenwick Brands is a private equity firm that specializes in regional consumer brands with national potential and currently hosts an impressive list of brands. After years of collaboration on one of Fenwick’s top products, Moore’s Marinade, Provisor is taking a more integrated role in Fenwick Brands’ expansion. They will be involved in not only developing the reach of current products, but also acquiring new ones. Learn more about Fenwick Brands.

Management

Our founders began their careers at P&G. Immediately prior to leaving to form Provisor Marketing they worked together in P&G’s innovative new business development market development organization.


Julie McPeek
Julie has more than 25 years experience in sales and marketing. Julie excels in developing new business models from a blank sheet of paper and enjoys the challenges of small brand management. Julie’s expertise is in bringing companies together, finding the common ground, and uncovering win/win opportunities. Julie lives in Chicago, and is a graduate of Cornell University.
Julie McPeek
Kate Jones
A Boston native, Kate has more than 25 years experience in sales and marketing. Having spent the first 15 years of her career with P&G, where her big “15 minutes of fame” came in developing the launch of the Swiffer Wet Jet on QVC and actually demonstrating the product on live TV to over 90 Million households! Kate’s primary focus at Provisor Marketing is to manage clients through a variety of projects, insuring that business objectives are met, while applying new and innovative business management approaches. Kate is a graduate of Cornell University and lives in Marblehead, Massachusetts.
Julie McPeek

Brenna McPeek
Brenna graduated in 2013 from Cornell University and has been with Provisor since 2014. Brenna has built her professional experience around copywriting, content creation and public relations in the marketing and media industries. Brenna currently lives in New York City and attends graduate school at Columbia University.

Roger Olsen
 

 

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