Street Teams
Duane Reade
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Latest Event:  5/3/10 to 5/5/10

Participating Brands:

RELAXZEN BEVERAGE, SUPER COLON CLEANSE, FEKKAI HAIRCARE PRODUCTS, ADVIL

 

Event Highlights:

 

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Next Event:  5/17/10 to 5/21/10

Program Calendar
Event Date
Sign-up Due
Status
5/3/10
4/5/10
FULL
5/17/10
4/19/10
FULL
6/7/10
5/10/10
OPEN
6/21/10
5/24/10
OPEN
7/12/10
6/14/10
OPEN
8/16/10
7/19/10
OPEN
9/20/10
8/23/10
OPEN
10/18/10
9/20/10
OPEN
11/15/10
10/18/10
OPEN
12/6/10
11/8/10
OPEN
12/13/10
11/1/10
OPEN

Duane Reade Street Team

Event Sampling

 

Duane Reade Street Team Sampling Events are an efficient, effective way to get your brand directly into the hands and minds of New York consumers. Street Team Agents patrol high-traffic areas in downtown New York City, and hand out 50,000 Duane Reade-logoed bags over a 3-day period. This means your brand samples &/or collateral are given directly to consumers in the largest consumer market in the United States!

 

 

GETTING STARTED

 1. Get The Details

  >> Download the

         Program Overview

  >> Talk to your buyer at DR

  >> Request information from

        the online Sign-up Form

 2. Set The Date

  >> Review the Program

        Calender at left, or, refer to

        the 2010 Program Calendar

 3. Reserve Your Spot

  >> Contact your DR Buyer or,

        use the online Sign-up Form

 
 

PROGRAM BENEFITS

 
   
 

Brand Awareness

>> 50,000 NYC consumers are engaged directly,

      as samples &/or brand collateral are placed

      directly in their hands

>> Secondary impressions are also generated in

      family, friends, and co-workers

>> Street Team sampling breaks through the NYC

      "media clutter" and forces consumers to take

      notice

 
 

Sales Lift

>> POS sales lift in DR stores range from +5% to

     +83% increase vs. average month

>> Participating brands have shown sustained

     Sales lift for weeks and in some cases months

     beyond the event

>> With stores on virtually every street corner in

     Manhattan, consumers are able to translate a

     positive sampling experience into a brand sale

 
 

Brand Equity

>> Participating brands benefit from the Duane

     Reade "equity halo”-- DR has been

     Manahattan's #1 drugstore for 50 years

>> Multiple-item sampling increases consumers'

     perceived value of all the participating brands

>> Professional Street Team Agents deliver

     samples with a "personal touch" that connects

     brands to people

   
         
   
   

ABOUT DUANE READE STREET TEAMS

Street Team sampling events began in early 2008 as a partnership program between Duane Reade and Provisor Marketing. The concept was simple: use street teams to deliver brand samples or collateral directly into the hands of New York City consumers. The belief was that by so doing, brands would break through the media-cluttered New York market and make a positive impression on consumers. Moreover, by tying the brand samples to Duane Reade, the #1 market-share drug chain in the country’s largest market, the brand message could drive consumer behavior directly into DR stores and generate sales.

     
             
     

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Questions or comments please email| info@ProvisorMarketing.com

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